Free, Online Course


For the aspiring entrepreneur within you

The Founder's Journey is a FREE online course, taught by award-winning professors from Ivey Business School at Western University. This 8 module course will guide participants though the step-by-step process of launching a business. Professors provide insights and use real-life business cases to help students understand the entrepreneurial process. The course can be completed in less than four hours and participants earn a certificate upon completion.

Created by Morrissette Institute for
Entrepreneurship at Western University, in
collaboration with RBC Future Launch, and
The Globe and Mail.

Do you want to start a business?

Learn from the best

Our professors are world-class researchers from the Ivey Business School at Western University, bringing their expertise and experience to this course.

Learn at your pace

Whether you’re a self-starter with an already-active business, or simply eager to test the waters, this FREE online course will support your unique entrepreneurial journey.

Learn for free

Delivered 100% online, access all learning modules and tests anywhere! This course provides you with the freedom to learn what you want, when you want. Just log in and go!

Take Your Skillset To The Next Level.

Complete This Course To Earn
A Free Micro-Credential!

Western Morrissette Institute For Entrepreneurship, Powered by Ivey. Certificate of Completion for The Founder's Journey - An Entrepreneurial Process. Your name and date of completion. The course The Founder's Journey - An Entrepreneurial Process is offered in collaboration with Morrissette Institute for Entrepreneurship. RBC Future Launch, and The Globe and Mail. The course is intended for personal knowledge and skills development. It is non-credit, non-transcript, and does not count towards any Western University program, degree, diploma or certificate. RBC Future Launch, The Globe And Mail.
Module 1: The Entrepreneurial Process's main image '

The Entrepreneurial Process

Entrepreneurs are people who identify problems and develop the products, processes, or services to solve them. Module 1 demystifies common entrepreneurship myths and outlines the exciting paths entrepreneurs take in creating their ventures.

Eric Morse

Eric Morse, PhD

Eric Morse holds the Morrissette Chair of Entrepreneurship and is the Executive Director of the Morrissette Institute for Entrepreneurship at the Ivey Business School. Morse currently serves as Special Advisor to the President at Western University. He is also the Academic Director for QuantumShift™, a program for exceptional entrepreneurs. Over its eighteen-year lifetime, QuantumShift™ has inspired over 700 of Canada’s best and brightest entrepreneurs onto even greater success.

Larry Plummer

Larry Plummer, PhD

Larry Plummer is an Associate Professor in Entrepreneurship at the Ivey Business School. He studies how regional conditions drive start-ups and exits. Plummer teaches courses on new venture creation, business planning, and Innovation. Prior to his Ph.D., Plummer launched two start-ups and worked in the television, environmental, and Aerospace sectors.

Janice Byrne

Janice Byrne, PhD

Janice Byrne is an Assistant Professor in Entrepreneurship at the Ivey Business School. Her research focuses on the influence of gender upon entrepreneurial activity, new venture training and support (accelerators, incubators) as well as work-family integration issues for entrepreneurs. She also has a keen interest in social enterprise and is a board member of the VERGE SVX Impact Investment fund.

Daniel Clark

Daniel Clark, PhD

Daniel Clark is an Assistant Professor at the Ivey Business School. He has founded three businesses and has experience working in the financial and pharmaceutical industries. His research focuses on the cognition of entrepreneurs considering complex decisions; specifically, new venture formation and internationalization. Clark also has a particular interest in the power of entrepreneurship to elevate marginalized communities.

David Simpson

David Simpson, MBA

David Simpson is an Entrepreneurship Lecturer at the Ivey Business School. He is a former professional hockey player turned serial entrepreneur who has operated and financed various businesses, including restaurants, golf courses, oil field services and retail. In 1989, he co-founded the New Enterprise Workshop, one of the earliest attempts in Ontario to support fledgling entrepreneurs. Simpson is a keen advocate for business families and leads several initiatives to advise the next generation of leaders.

Eric Janssen

Eric Janssen, MBA

Eric Janssen is an Entrepreneurship Lecturer at the Ivey Business School. Prior to Ivey, Janssen served as the Chief Revenue Officer of Intellitix and held several senior sales positions at venture-backed companies. He has been featured in Fast Company, The Globe and Mail, BNN, and other major publications for his entrepreneurial ventures and sales expertise. Janssen is frequently sought out to coach founders, managers, and salespeople, on how to achieve predictable revenue growth.

Dominic Lim

Dominic Lim, PhD

Dominic Lim is an Associate Professor of Entrepreneurship at the Ivey Business School. His research focuses on firm growth, entrepreneurial cognition, and comparative international entrepreneurship. A former entrepreneur, Lim co-founded a B2B e-business start-up in Seoul, South Korea. He has worked with over 100 high-growth entrepreneurs worldwide and currently serves on the advisor board of several start-ups.

Simon Parker

Simon Parker, PhD

Simon Parker is a Professor and the J. Allyn Taylor/Arthur H. Mingay Chair in Entrepreneurship at Ivey Business School. His research covers social entrepreneurship, new venture growth, workplace integration, First Nations entrepreneurs, and serial entrepreneurs. Parker has been an advisor to the OECD on entrepreneurship and SME public policy and spoken at the World Bank; he is a regular keynote speaker at international academic conferences.

Header logo - Western University, RBC Future Launch, The Globe and Mail